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At Rising Sun Public Relations, work and fun are exactly the same thing. We won't take on a client unless
we're as excited they are about achieving their goals.
At Rising Sun Public Relations, we won't guarantee you a single mention in the press. We will however,
craft and refine your message so it is presented to the media in the best light possible.
Everyone Wins Rule
The 'flux capacitor' of our PR philosophy is the "Everyone Wins" rule. Recognizing and fulfilling the needs
of all parties involved in communicating a message to millions of people. They include: The American
People, The Press, The Client, and Rising Sun PR.
The American People
The Press
The Client
Rising Sun PR
we're as excited they are about achieving their goals.
At Rising Sun Public Relations, we won't guarantee you a single mention in the press. We will however,
craft and refine your message so it is presented to the media in the best light possible.
Everyone Wins Rule
The 'flux capacitor' of our PR philosophy is the "Everyone Wins" rule. Recognizing and fulfilling the needs
of all parties involved in communicating a message to millions of people. They include: The American
People, The Press, The Client, and Rising Sun PR.
The American People
- Are the world's largest consumers of all media. They enjoy reading, hearing, and watching stories
that personally effect them and peak their interest.
- Want you to know they are not stupid
- Are generally pretty happy. According to a recent Rasmussen Reports survey, two-out-of-three
Americans (68%) rate their own life as good or excellent
- Say they hate the abundance of celebrity coverage but, always read it anyway.
The Press
- Love what they do
- Are always on deadline. If they take your call, you only have 20 seconds sell the story
- Always put their readers / listeners/ viewers first.
- Always need a hook or strong reason for deciding to bring your information (out of the other weekly
thousands of requests) to their readers / listeners/ viewers attention.
- Love doing stories on people, products, and businesses that captivate and get them excited.
- Hate being taken for granted and having their time wasted
- The fastest way to give a TV Producer a migraine is to pitch a story that is not visual
The Client
- Wants to communicate a message or messages to all or targeted members of society
- Wants the American People to respect and know more about them, their product, or their company
- Believes that if the media gives them attention either on a short term or long term consistent basis,
they will garner new customers and see an increase in their bottom line
- Loves seeing their name in print, hearing their name on the radio, and seeing their name on TV - in
a positive light.
Rising Sun PR
- The communication facilitator between The Client, The Press, and The American People
- Ensures that each party has their needs met
- Loves creating a unique hook for a client that garners excitement from the press and beautiful
coverage.
