
At Rising Sun Public Relations, we take your message and effectively communicate it to the
masses through proven and ingenious methods. The foundation for which that process begins
is based upon: high ethics and our mutual enthusiasm toward achieving your goals.
We cannot guarantee you a single mention in the press. However, we can guarantee you that
we will work through the days and nights to craft and refine your message so it is presented
to the media in the best professional light possible. We do this though our "Everyone Wins
Rule" - the "flux capacitor" of Rising Sun Public Relations
Everyone Wins Rule
Recognizing and fulfilling the needs of all parties involved in communicating a message to
millions of people. They include: The American People, The Press, The Client (You), and Rising
Sun PR.
The American People
- Are the world's largest consumers of all media. They enjoy reading, listening, and
watching stories that personally effect them and peak their interest.
- Want you to know they are not stupid
- Are generally pretty happy. According to a recent Rasmussen Reports survey, two-out-of-
three Americans (68%) rate their own life as good or excellent regardless of the economic
outlook.
- Say they hate the abundance of celebrity coverage but, they always read it anyway.
The Press
- Are always on deadline. If they take your call, you're lucky if they give you 10 seconds to
tell your story
- Always, always put their readers / listeners/ viewers first.
- Always need a compelling reason for deciding to bring you (out of the other weekly
thousands of requests) to the attention of their readers / listeners/ viewers attention.
- Love stories on people, products, and businesses that captivate and get them excited.
- Hate being taken for granted, having their time wasted, and dealing with prima dona
guests (who will likely never be asked back again).
The Client (You)
- Wants to communicate a message or messages to all or targeted members of society.
- Wants the American People to respect and know more about them, their product, or their
company.
- Hopes that if the media is gracious enough to give them attention either on a short term
or long term consistent basis: the likelihood of potential new customers will increase,
their reputations will grow, and ultimately their bottom line will benefit.
- Loves seeing their name in print, hearing their name on the radio, and seeing their name
on TV - in a positive light of course!
Rising Sun PR
- The communication facilitator between The Client (You), The Press, and The American
People
- Ensures that each party has their needs met
- Loves creating a unique hook for a client that garners excitement from the press and
beautiful coverage.
- At the end of the day, just loves watching the plan come together and seeing everyone
fulfilled and happy.

Your Success is Our Success. Your Success is the Media's Success. The Media's
Success is a Fulfilled and Informed American Public. We are all on One Team.
These are the tools we offer to craft and grow your national reputation:
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- Professionally crafted media campaigns
- Corporate writing services of all kinds
- Professional photography
- Talking points for company officer
speeches
- Website creation and promotion
- Entertainment marketing
- Entertainment marketing
- Small business launch
- Media training
- Multimedia Presentations
- Innovative thinking that can increases
their chances of media success